Better Brews is a CBD drink that specializes in supplying a wide range of CBD—infused drinks so that anyone can find their ideal healthy way of relaxation and obtain total serenity. The drinks include zero alcohol and only CBD, which provides a drink option that lets users relax without any harmful or negative effects from drinking alcohol products.
Better Brews' branding reflects the core values of the company, Genuine, Involved, and Tranquill. The wordmark logo, type, patterns, and colors incorporate these values to give users a feeling of relaxation and peace.
Deliverables
The deliverables of Better Brews include a letterhead, an envelope, and business cards. Each includes the company's main dark green color and patterns to give users a peaceful feeling.
Packaging and Products
The packaging and products include a 6-pack bottle carrier and glass bottles. Each flavor would have its own color palette and pattern design depending on the flavor. Here is the Margarita flavor with a light blue and navy color palette. The pattern icons reflect the feeling of being at the beach, summertime, and ocean elements.
Advertisement
The advertisement of the company revolves around the idea of "being a better you". The forms include poster advertisements that encourage users to drink better to be better. The video advertisement incorporates the same ideals as the posters.
